Upload anything that shows your brand in a positive light. You can even send videos to people on your email subscription list. Then, you can embed the videos onto your website or share clips on social media. I recommend uploading all your videos to YouTube first. It’s easy to distribute the same videos across all your marketing channels. The reason why I love using videos as a marketing tactic is because they are versatile. Don’t just create one or two videos-make as many as possible. Nearly half of consumers browse the Internet for videos related to products and services before buying something. Now is the time to get on board with this trend: 80% of global Internet traffic will be video by 2019. If you’re not currently using video content as a marketing tactic, you need to start right away. Videos help businesses benefit from higher conversion rates and click-through rates. Otherwise, invest in a decent camera and microphone. You can probably get away with using your smartphone to record videos. You can easily do this yourself without hiring a professional. Create and distribute videosĭespite popular belief, you don’t need to spend a ton of money to create video content. These are the top 10 ways to market your business on a budget. I’ve seen results with these methods in my own businesses and those I helped in my consulting work. I’ve outlined the top low-budget strategies to promote your brand. But there are still plenty of marketing tactics you can use that won’t break the bank. There were times when I spent tons of money on marketing and other times when I paid as little as possible.ĭon’t get me wrong, I’m not saying spending doesn’t always pay off. I’ve gone through both paths with my business ventures. You don’t need to spend tons of money on marketing. I understand how much you want to promote your business, but you need to come up with ways that efficiently accomplish this. Not everyone has unlimited funds for a marketing budget.Įven those of you with a high bank balance shouldn’t dump every dollar into marketing without a plan.
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